Richard Tay Safety ? Promoting Public Health Messages : Should We Move Beyond Fear - Evoking Appeals in Road
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چکیده
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منابع مشابه
Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers
BACKGROUND Health communications often present graphic, threat-based representations of the potential consequences of health-risk behaviours. These 'threat appeals' feature prominently in public health campaigns, but their use is controversial, with studies investigating their efficacy reporting inconsistent, and often negative, findings. This research examined the impact of a threat-based road...
متن کاملA meta-analysis of fear appeals: implications for effective public health campaigns.
The fear appeal literature is examined in a comprehensive synthesis using meta-analytical techniques. The meta-analysis suggests that strong fear appeals produce high levels of perceived severity and susceptibility, and are more persuasive than low or weak fear appeals. The results also indicate that fear appeals motivate adaptive danger control actions such as message acceptance and maladaptiv...
متن کاملThe Trans-Pacific Partnership: Should We “Fear the Fear”?; Comment on “The Trans-Pacific Partnership: Is It Everything We Feared for Health?”
RLabonté et al entitle their paper in this issue of the International Journal of Health Policy and Management “The Trans-Pacific Partnership: Is It Everything We Feared for Health?” Tantalisingly, they do not directly answer the question they pose, and in this commentary, we suggest that it is the wrong question; we should not ‘fear’ the Trans-Pacific Partnership (TPP) at all, rather we should ...
متن کاملThe scare tactic: do fear appeals predict motivation and exam scores?
Prior to high-stakes exams, teachers use persuasive messages that highlight to students the possible consequences of failure. Such messages are known as fear appeals. This study examined whether fear appeals relate to self- and non-self-determined motivation and academic performance. Data were collected in 3 waves. Self-report data pertaining to perceived fear appeals were collected in the firs...
متن کاملSituational Factors Contributing to the Expression of Aggression on the Roads
Sharon O’BRIEN Richard TAY Barry WATSON Centre for Accident Research & Road Safety Associate Professor in Road Safety Centre for Accident Research & Road Safety Queensland University of Technology Centre for Accident Research & Road Safety Queensland University of Technology Carseldine, Queensland, Australia Queensland University of Technology Carseldine, Queensland, Australia Carseldine, Queen...
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